“The truth may be more than the reason” Sophocles (495 b.c. – 406 b.c.)
Today I am going to speak about a topic, that everybody is talking now, the Wine Future meeting is going to be a turning point about the wine critic world or people who write about wine. Viva the Democracy and especially the power of the people.
Several years ago wineries were afraid of wine critics as: Peñin, Isabel Mijares, Robert Parker, Jancis Robinson, Oz Clarke, Tim,… people that had the power to destroy you or the opposite to make your sales greater. In a trip in the Toro Region (Zamora, Spain) one guy told me a story, one day an owner of a winery of Toro received a call of a Danish importer saying that if he still had wine in his winery, he thought that it was a tiny question because there was wine in his winery.
The importer said to him that he buy all the bottles, because he had tasted and liked it very much. Finally they reach an agreement with the price for every bottle, after the importer paid in the same day. A couple of days later the owner of winery of Toro received a call from a friend to congratulate him, because one of his wines was pointed with ninety something points by Robert Parker. The owner was very happy, but I believe that the Danish importer, who was handling privileged information, was happier than the owner because he had made a good business.
This is only an example of how one critic can have so much power to destroy or to make your sales greater.
These times have changed I believe that now the power is for the people in social networks like faceook, different blogs, twitter, …. We had read about it in some blogs as laotrabotella or Dr. Vino where people write about wines. A clear example of this is Cork’d where the people are speaking about the wines which they had tasted. If the majority of the people says that a wine is quite good, it will be because it is really good and not because probably only one person says it.
I believe that it can be like in the hotels, where now any person who goes away to a hotel looks at the comments to see what the people think about it if they say that it is Ok or not.
Welcome to the democracy!
A post that I consider that already it is like a science fiction is the one post that was published in Dr. Vino, it is about the new application for the mobile Google’s wine goggles.